Midwest natural bodybuilder Cole Holmberg is preparing for Musclemania® Great North at the Mall of America in Minneapolis on April 21. Last year, Cole took 2nd Place at the show and is hammering the weights to take home the gold this time. He's proudly lifetime natural and first started competing in 2007 while in college. For his first show, Cole lost 75 lbs. which he says dramatically changing his life. Besides bodybuilding, he also enjoys competing in indoor rowing competitions and was the 2009 MN State Indoor Rowing Champion. Cole has a degree in Civil Engineering and is a VP and Senior Cost Estimator and Consultant for a St. Paul the company. And, Cole is an independent personal trainer helping people make the same changes in their life just as he did and also training people for competitions. He says, "I love everything that I do, the diversity it brings along with all of it's challenges. I wouldn't have it any other way!"